FNCU Employee Intranet

MARKETING PROMOTION REFERENCE

 

TOY DRIVE

Go to www.fncu.org/toydrive for all details.

 

SIGNATURE LOAN

Holiday Helper Loan

Low rate signature loan (as low as 7.99%) aimed at specific members who need some financial assistance during the holidays for gifts, travel, or consolidating debt.  Postcard & email sent to specific members, not a public campaign.

Send email to marketing with member name, member #, amount of loan, date of loan opening, term, interest rate, and borrower status.

Start Date: November 10, 2016

End Date: January 31, 2017

Promo Code: HELPERLOAN

 

 

AUTO

Monthly 30 month auto recapture - letter

For members who are 30 months from paying off their FNCU car loan.  We will pay their first month's payment.

Send email to marketing with subject "REPEAT AUTO" and the member's name, account #, amount of loan, date disbursed, monthly payment, and rate.

Start Date: September 2016

End Date: 9 months from the date on the letter (will be different b/c the letter is sent to different members each month)

Promo Code: REPEAT-AUTO

 

Indirect refi for a second vehicle - letter

To indirect members with an FNCU car loan.  We are asking that the refi a second auto in their household with us.

Start Date: September 12

End Date: None - the offer is our regular 2.99% rate

Promo Code: SECONDAUTO

 

 

HOME LOAN

No Closing Costs - Campaign

We'll cover your closing costs when you finance or refinance a home.

Start date: January 1, 2016

End date: December 31, 2016

 


HOME EQUITY LOAN

Home Equity Happy Place - Refi Campaign

Rates as low as 2.99% APR for those looking to refi a non-FNCU HEL.  Plus, we'll cover your closing costs.

Start date: July 15, 2016

End date: October 15, 2016

Promo Code: HAPPYREFI

 

Home Equity Happy Place - New Loan Campaign

Rates as low as 3.49% APR for new HELs.  Plus, we'll make your first month's payment.

Start Date: July 15, 2016

End Date: October 15, 2016

Promo Code: HAPPYHOME

 

 

CHECKING

Monthly $200 checking offer - email

To members who recently opened any kind of FNCU loan (including VISA).

Send email to marketing with member's name, account number, loan qualifier (did they open an auto, mortgage, etc, which qualifies them for this promo), amount of monthly direct deposit, if they have signed up for estatements, and date the checking account was opened.

Start Date: July

End Date: None - the offer is sent out to different members monthly.

Promo Code: NEWLOAN200

 

$200 checking offer to indirects - email

To A B & C indirect members who have an FNCU auto loan.

Start Date: September 19, 2016

End Date: October 19, 2016

Promo Code: 200-ID

 

Business Development's 2016 checking offer - special event promotion

A BD selling tool for potential members that they meet at events around the state .  Receive up to $500 when you open an FNCU checking account.

Email Business Development with questions.

Start Date: January 1, 2016

End Date: December 31, 2016

Promo Code: CHK2016

 


VISA

1% Cash Back - postcard, email, & letter to inactive cardholders

Current Visa cardholders automatically receive 1% cash back on all purchases, balance transfers, and cash advances.  No promo code.  Cardholders must activate their card by entering their personal activation code found on their postcard or email at www.fncu.org/activate.

Start Date: October 1, 2016

End Date: December 31, 2016

Promo Code: NONE

 

4.99% Balance Transfer - Campaign & Letter

Offer for NEW cardholders only.  4.99% rates lasts 12 months from date of opening.

Start Date: Octoboer 1, 2016

End Date: December 31, 2016

Promo Code: VISA499

 


OTHER

Refi Rewards - Offer Included in Member Packet

For current and new members who refinance a home with FNCU can get $150 for an auto loan, $100 for a checking, and/or $50 for opening a VISA.

Start Date: October 1, 2016

End Date: 90 days from member's mortgage closing

Promo Code: MTGREFIREWARDS

 

Refer a Friend - Campaign

This is not a campaign that we actively advertise, however, if a member asks if we have a referral program, offer $50 for them and $50 for their friend as long as criteria is met (criteria found in link).

Start/End: Ongoing

 

Email Gathering - Employee Incentive

See email sent by Leeann Hupfer on 8/12/16 entitled "Email collection is back!"

Collect and update emails from our members.  New emails from current members and updated emails from current members will count towards your total.  Email addresses from new members do not count as they automatically give us their email anyway.

Your payout:

25+ emails = $25

50+ emails = $50

75+ emails = $100

Start Date: August 12, 2016

End Date: October 15, 2016

 

Business Development's United Way Campaign

FNCU will make a donation to Exelon's United Way Giving Campaign based on the number of new accounts that we receive.

Start Date: August 2016

End Date: October 2016