FNCU Employee Intranet

2017 MARKETING PROMOTION REFERENCE

VISA

Fantasy Football

Fun, team building game aimed at increasing our VISA portfolio.  The sales team must accomplish specific cross-sales in order to gain yards and score points for their team.  The team with the most points at the end of the season wins the Superbowl!

Marketing Tracking Sheet
Personal Tracking Sheet
Cross Sale Rules
Scoring Information
League Information

Starts: November 1, 2017

Ends: January 13, 2018

 

Pick Your Offer - No Balance Transfer Free or 4.99% APR for 12 months.

This is our annual Visa campaign for new cards only.

When a member takes advantage of this offer, please notify Marketing by filling out the tracking webform - CLICK HERE.

Start Date: October 1, 2017

End Date: December 31, 2017

Promo Codes:
No Balance Transfer Fee: PICKNOFEE
4.99% APR for 12 Months: PICK499

 

AUTO

Auto Loan Recapture - Highly Targeted Email Campaign & Digital Marketing Campaign
Email Example Creative

We are offering up to $500 to members who received our email.  These are highly targeted campaigns for our members in Rockford, Streeterville, Northwestern University, Exelon, and members & non-members in the building of 541 N. Fairbanks.

When a member takes advantage of this offer, please notify the Marketing Department by filling out the tracking web form - CLICK HERE.

Start Date: August 18, 2017

End Date: October 31, 2017

Digital Marketing Campaign promo code: Better Auto

Please see attachment for all other promo codes, procedures, and fine print.

 

Monthly 30 month auto recapture - letter

For members who are 30 months from paying off their FNCU car loan.  We will pay their first month's payment.

When a member takes advantage of this offer, please notify the Marketing Department by filling out the tracking web form - CLICK HERE.

Start Date: September 2016

End Date: 9 months from the date on the letter (will be different b/c the letter is sent to different members each month)

Promo Code: REPEAT-AUTO

 

MORTGAGE

Home Equity Loan Refi Offer: Up to $500

Digital Marketing Campaign Offer.  Dependent on borrowers' search terms, users will see this offer while they are web browsing.  Banner ads:  https://jdxproof.com/data/?ref=e59d26f2ded744

When a member takes advantage of this offer, please notify Marketing by filling out the tracking webform - CLICK HERE.

Start Date: October 6, 2017

End Date: November 30, 2017

Promo Code: Better Home Equity

 

Refi Rewards - Offer Included in Member Packet

For current and new members who refinance a home with FNCU can get $150 for an auto loan, $100 for a checking, and/or $50 for opening a VISA.

When a member takes advantage of this offer, please notify the Marketing Department by filling out the tracking web form - CLICK HERE.

Start Date: October 1, 2016

End Date: 90 days from member's mortgage closing

Promo Code: MTGREFIREWARDS

 

No Closing Costs - Campaign

We'll cover your closing costs when you finance or refinance a home.

Start Date: January 1, 2017

End Date: December 31, 2017

 

HOME EQUITY LOAN

Pre-Approval for Members & Non-Members Refi & New Purchase - Letter

Four different purchase and refi letters went out to members and non-members.  There is no offer or promo code.  This is just a pre-approval letter that advertises our rate as low as 3.99% and other Home Equity/Credit Union benefits.  You do not need to do anything.  Just be aware that these letters are out there.

Start Date: May 5, 2017

End Date: Never

 

CHECKING

Monthly $200 checking offer - email

To members who recently opened any kind of FNCU loan (including VISA).

When a member takes advantage of this offer, please notify the Marketing Department by filling out the tracking web form - CLICK HERE.

Start Date: July

End Date: None - the offer is sent out to different members monthly.

Promo Code: NEWLOAN200

 

Business Development's 2017 checking offer - special event promotion

A BD selling tool for potential members that they meet at events around the state .  Receive up to $500 when you open an FNCU checking account.

Email Business Development with questions.

Start Date: January 1, 2017

End Date: December 31, 2017

Promo Code: CHK2017

 

Advantage Checking - Awareness Campaign

This is an awareness campaign for members that do no currently have an FNCU checking.  It is also meant to educate our members on the different types of checking products that we offer.  There is no incentive for this campaign and FSAs do not need to inform marketing of anything.

Start Date: May 2017

End Date: Ongoing

NO PROMO CODE.

 

OTHER

Loan Guard - email

An email was sent to members who opened a loan with us before the new Loan Guard product was available.  The member fills out the "contact me" form found in the email or landing page and then an assigned FSA contacts them in within 24 business hours.

When a member signs up for Loan Guard through this contact form, please notify the Marketing Department by filling out the tracking web form - CLICK HERE.

Start Date: February 6

End Date: Ongoing

No promo code since this is simply an informational email.

 


Refer a Friend - Campaign

Referral Program: $50 for them and $50 for their friend as long as criteria is met (criteria found in link).

Please notify the Marketing Department when a new member has met promotion's criteria by filling out the tracking web form - CLICK HERE.

Start/End: Ongoing

Promo Code: REFERTHEM
 


Facebook and Yelp Review Requests
We are asking our members to write a review for us on either Facebook or Yelp as a courtesy.  They do not receive an incentive. Member facing employees are asked to remind our members to leave us a message and can hand out the "Share the Love" magnets if they want.

Start/End: Ongoing

 

EXPIRED PROMOS

Holiday Helper Loan - campaign

Low rate signature loan (as low as 7.99%) aimed at specific members who need some financial assistance during the holidays for gifts, travel, or consolidating debt.  Postcard & email sent to specific members, not a public campaign.

When a member takes advantage of this offer, please notify the Marketing Department by filling out the tracking web form - CLICK HERE.

Start Date: November 10, 2016

End Date: January 31, 2017

Promo Code: HELPERLOAN

 

No Balance Transfer Fee

Members who received a VISA credit line increase in January were sent an additional email or letter offering free balance transfers until promotion ends.

When a member takes advantage of this offer, please notify the Marketing Department by filling out the tracking web form - CLICK HERE.

Start Date: March 23, 2017

End Date: May 31, 2017

Promo Code: BT-LETTER or BT-EMAIL