FNCU Employee Intranet

2018 MARKETING PROMOTION REFERENCE

VISA

 

 

AUTO
Auto Loan Recapture - Letter

For members who have an auto loan elsewhere.  If they switch to First Northern, we will give them up to $500 cash back, our regular rate as low as 3.29%, and up to 60 days to make their first payment.

When a member takes advantage of this offer, please notify the Marketing Department by filling out the tracking web form - CLICK HERE.

Start Date: April 20, 2018

End Date: May 31, 2018

Promo Code: REFI3

 

Monthly 30 month auto recapture - letter

For members who are 30 months from paying off their FNCU car loan.  We will pay their first month's payment.

When a member takes advantage of this offer, please notify the Marketing Department by filling out the tracking web form - CLICK HERE.

Start Date: September 2016

End Date: 9 months from the date on the letter (will be different b/c the letter is sent to different members each month)

Promo Code: REPEAT-AUTO

 

MORTGAGE

One on One Mortgage Consultations for First Time Homebuyers

Members and non-members who are interested in learning more about buying their first home are invited to come in to speak with a mortgage representative.  The letter and ads instruct people to contact the mortgage department to make an appointment.  Please see attached letter for more details.

Start Date: April 2018

End Date: On-going

 

Refi Rewards - Offer Included in Member Packet

For current and new members who refinance a home with FNCU can get $150 for an auto loan, $100 for a checking, and/or $50 for opening a VISA.

When a member takes advantage of this offer, please notify the Marketing Department by filling out the tracking web form - CLICK HERE.

Start Date: October 1, 2016

End Date: 90 days from member's mortgage closing

Promo Code: MTGREFIREWARDS

 

No Closing Costs - Campaign

We'll cover your closing costs when you finance or refinance a home.

Start Date: January 1, 2018

End Date: December 31, 2018

 

HOME EQUITY LOAN

Informational Letter for Members with Existing HELOC & Members without HELOC

These are informational HELOC letters.  There is no offer or promo code.

Letter Sent: January 31, 2018


 

CHECKING

Monthly $200 checking offer - email

To members who recently opened any kind of FNCU loan (including VISA).

When a member takes advantage of this offer, please notify the Marketing Department by filling out the tracking web form - CLICK HERE.

Start Date: July

End Date: None - the offer is sent out to different members monthly.

Promo Code: NEWLOAN200

 

Business Development's 2018 checking offer - special event promotion

A BD selling tool for potential members that they meet at events around the state .  Receive up to $500 when you open an FNCU checking account and purchase or refi a car or home.

Email Business Development with questions.

Start Date: January 1, 2018

End Date: December 31, 2018

Promo Codes: BD2018, COM2018, SEG2018, TAX2018

 

Advantage Checking - Awareness Campaign

This is an awareness campaign for members that do no currently have an FNCU checking.  It is also meant to educate our members on the different types of checking products that we offer.  There is no incentive for this campaign and FSAs do not need to inform marketing of anything.

Start Date: May 2017

End Date: Ongoing

NO PROMO CODE.

 

OTHER

Loan Guard - email

An email was sent to members who opened a loan with us before the new Loan Guard product was available.  The member fills out the "contact me" form found in the email or landing page and then an assigned FSA contacts them in within 24 business hours.

When a member signs up for Loan Guard through this contact form, please notify the Marketing Department by filling out the tracking web form - CLICK HERE.

Start Date: February 6

End Date: Ongoing

No promo code since this is simply an informational email.

 


Refer a Friend - Campaign

Referral Program: $50 for them and $50 for their friend as long as criteria is met (criteria found in link).

Please notify the Marketing Department when a new member has met promotion's criteria by filling out the tracking web form - CLICK HERE.

Start/End: Ongoing

Promo Code: REFERTHEM
 


Facebook and Yelp Review Requests
We are asking our members to write a review for us on either Facebook or Yelp as a courtesy.  They do not receive an incentive. Member facing employees are asked to remind our members to leave us a message and can hand out the "Share the Love" magnets if they want.

Start/End: Ongoing

 

EXPIRED PROMOS

Inactive Visa Cardholders - 4.99% APR

For members who have not used their FNCU Visa Credit Card for 6+ months.  We are offering them 4.99% APR on purchases and balance transfers made between January 15 - April 15.  That rate is good until December 31, 2018.

This promotion is beting automatically tracked.  FSAs do not need to notify Marketing of anything.

Start Date: January 15, 2018

End Date: April 15, 2018 w/ rate reverting to normal on December 31, 2018

 

Promo Code: None